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Vibe-Coded Flattery

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I’ve seen a strange problem in my inbox that I haven’t been able to put into words. A saga involving a botched app release helped me figure it out.

Vibe-Coded Flattery

I remember when I came up with my first idea that I shared with the world.

It was a dating site for people who didn’t want to share photos of themselves, but build text-only connections. I didn’t know what I was doing; I only really knew HTML and CSS at this point. The idea, so esoteric, died on the vine; I often forget about it myself.

Eventually, I found another idea that I thought had real potential. But I had a different reason for building it: Beyond having been laid off, I hated not finishing projects, and I wanted to understand what it would feel like to see something through.

So, I did. That became my site ShortFormBlog. It was a lot of work, and a lot of heart went into it. At the time, there were always new, weird things that emerged online.

This spirit of creation is what gave us interesting sites like Hacker News and Product Hunt, where something new is always on display.

I’ve been thinking about this a lot lately because I’ve seen a sudden surge of emails highlighting various new projects, some seemingly personal, some clearly the start of new businesses or viral plays. And I don’t want to take away from that spirit of creation, which has given me so much over the years. But I think there’s a danger in how much AI gets used for these projects. I’m not going to name names, nor attack any one user, but I do want to note that it’s often quite clear, when these projects land on my doorstep, where they come from.

Generally, they start with a message that attempts to flatter my work or highlight just how much of a fit their thing really is with my thing. But when I click in, it’s clear that so much of what’s been built, soup to nuts, is AI. Even the email is AI, which is why it’s so flattering. I’ve been around long enough to know that it’s often not a personal note, but a hustle of sorts.

Unlike in the 2010s, when a new startup pitching a thing felt like a PR email, these messages instead come across as being of the spirit that I created my projects. And given that it’s messaging like a personalized can-do project while actually being a PR email, it has started to bother me.

I haven’t been able to figure out why I’ve been feeling this way about these messages, but a story that blew up over the weekend I think really made it clear.

dark-hours-app1.png
Terry Godier’s Dark Hours, as it existed on the Web before it was taken down over the weekend. (Internet Archive)

Did Claude copy an app idea wholesale?

Earlier this year, Terry Godier won a lot of fans among techies for suggesting a new approach to RSS readers, which became his Mac and iOS app Current. He’s continued to build ideas like that, along with an impressive blog, when he ran into a bit of a snag with his latest app, an astronomy app named Dark Hours.

The app was blocked from the App Store after a review, with Apple citing the app’s astrology content, a category it has long banned. Astronomy isn’t astrology, you’re thinking, right? That’s what Daring Fireball’s John Gruber also thought when he wrote a full-throated defense of the app, based in part on a behind-the-scenes conversation with Godier. Turns out, it started as an astrology app, only to become an astronomy app. (Weird leap, right?) That undermined the entire point of Gruber’s post, and led to a rare retraction from Gruber.

If that was all, that’d be one thing. But the app, built with the help of Claude, appeared to be a close copy of another open-source app built with Claude. The creator of the existing project called Godier out, and shit really hit the fan at that point. Godier responded by stopping distribution of his app and encouraging people to use the existing open-source Dark Hours.

dark-hours-app2.png
The OTHER Dark Hours app, which the developer noted appeared to share portions of his code.

Some are skeptical of Godier’s explanation of what happened, given that he appears to have misled Gruber. Godier denies even being aware of the other app, but he used the same name, and the developer shared specific examples of ideas copied from the existing tool. The optics ain’t great.

I’m not going to credit malice, as I’m not close enough to say whether he did anything wrong. But it does dovetail into the problem that I’ve been seeing in my inbox.

rubiks_cube.jpg
How human should vibe-coded apps be if you’re going to share them publicly? (DepositPhotos.com)

When you can’t trust the weekend tinkerer

Technology has long been a space of hustlers, of people who want to impress. By that standard, Mark Zuckerberg and Elon Musk are two of the greatest hustlers that ever lived. But my heart has always been with the people just getting started and trying the new thing, as that’s always the mode I’ve seen myself in.

Which is why I’ve been at least mildly optimistic about vibe coding helping make room for new types of creatives. I’ve never liked the “learn to code” gatekeepery stuff and I certainly don’t want to gatekeep people who just want to see an idea through. But there’s clearly a problem when people building new things, going through the steps of launching it and sharing it with the world, can’t even write the email announcing the thing themselves.

I’ve been clear in my views of AI, the bionic arms of it all. I don’t think it’s necessarily dangerous if you’re being honest about what you’re doing and why. But if you’re building a thing, there has to be a point when the tool stops and you begin. I don’t mean that you even have to code the damn thing if you don’t know how; I reject gatekeeping every day of the week and refuse to take a knee-jerk approach to artificial intelligence. (If gatekeeping is bad in one situation, it is bad in every situation.) But I do think it needs to reflect you, your passions, and your creativity.

If the Dark Hours situation is true, and Claude did end up copying an existing open-source project and turning it into an app, the whole idea of whether you created it becomes an open question. But even if it isn’t, an infusion of your own interests and personality go a long way to make that story yours.

That spirit of creation, which got me so excited about the internet when I first got online, is real. Back in 2009, I helped a random site that I thought was interesting but was poorly coded with a redesign, just because I thought it would help make it successful, and because I thought it could bring me traffic. (It did, on both counts. I didn’t ask to be paid for it, I just liked scratching someone else’s back.)

I’m seeing email after email suggesting these users built a thing they’re truly passionate about. But if we can’t trust that this passion is real, legit, and from the heart, we’re in trouble.

Take a step back. Is this thing you built a reflection of you?

Gatekeeping-Free Links

I love it when rare cartridges show up in the wild, and we just had a case of that involving 97 pristine late-era versions of the Super Mario Bros./Duck Hunt cart—the pack-in cart for most U.S.-model Nintendo Entertainment Systems.

I guess we gotta talk about this, too. Hank Green ran into a scandal very similar to the discussion above, when he made it clear (after getting accused of using AI in a script) that he was sometimes using AI for his research. This video is effectively an apology to his team. He likely lost a lot of goodwill over this mess, but given that, it’s a fine apology. Dude is overworked. Let’s all work less and make better stuff.

Today’s reminder to maybe not use random domains for your dummy emails.

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mrmarchant
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Google Search Is Dying. What Comes Next Is Worse

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Photo of a man in a grey suit standing on a stage in front of a very large screen displaying a phone on a white background alongside the words Circle to Search.

As AI eats the web, the internet’s collective memory is disappearing

The post Google Search Is Dying. What Comes Next Is Worse first appeared on The Walrus.
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mrmarchant
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The geometry of boiling spaghetti

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A strand of spaghetti is 26cm long. Your pot is 20cm wide. The geometry of cooking pasta without a stockpot requires trigonometry.
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mrmarchant
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AT, BAT, and CAT

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Here is another puzzle posted on Facebook by Konstantin Knop.

Puzzle. One day, three inhabitants of the Island of Knights and Liars invited a foreign correspondent to visit so that they could tell him about their island. Knights always tell the truth, while liars always lie.

  • The first inhabitant said, “The island has at most AT inhabitants. All the islanders are liars.”
  • The second added, “The island has at most BAT inhabitants. Not all the islanders are liars.”
  • The third disagreed, “The island has exactly CAT inhabitants. At least two islanders are knights.”

Unfortunately for the correspondent—and for us—he did not know the local number words very well. He knew only that AT, BAT, and CAT stood for three consecutive positive integers in increasing order.

How many knights and how many liars live on the island?


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mrmarchant
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Remembering the pre-Google web, when search was an experiment

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In the mid-'90s, the web was exploding, but finding anything of actual value on it felt like an elaborate negotiation with whatever proto-search engine happened to be standing closest to the door. Unlike now, when Google is widely seen as both portal and gatekeeper, sites like AltaVista, Lycos, Excite, HotBot, and Ask Jeeves promised to tame the chaos, each with its own suite of quirks, charms, and flaws.

The real story of pre-Google search is not that early engines were inferior. It's that they reflected a different Internet entirely, one where directories mattered, crawling was still an art, ranking was fragile, and the idea of “search” had not yet hardened into a single dominant interface.

A different kind of web

The first thing to remember about the pre-Google Internet is that there was no built-in assumption that you could search for everything. Many users found pages through Yahoo-style directories, bookmarks, newsgroups, email signatures, and links from site to site because the web was still small enough that human organization could compete with machine indexing. It was an era of Wild West-style discoverability. Search engines existed, but they were only one part of a larger ecosystem that blended curation and accident.

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mrmarchant
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Everyday Technology Is Becoming a Black Box. Is There a Cost?

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Children once learned by taking things apart. Today’s devices do not provide that rewarding activity — and the cognitive consequences may be considerable.

Source: Adobe

It is difficult to overstate how profoundly humanity has been influenced by the transmission and accumulation of knowledge. But we can begin to appreciate this when we consider cases of individuals attempting to create everyday artifacts “from scratch.” If divisions of cognitive labor are powerful engines of technological growth, what happens to humans when those divisions no longer exist?

Frank C. Keil is the author of “The Disappearance of Insight,” from which this article is adapted.

This scenario has been repeatedly depicted in novels where a person travels back in time to an earlier era. In Mark Twain’s “A Connecticut Yankee in King Arthur’s Court,” for example, a mechanic named Hank, who works in a 19th-century arms factory in Connecticut (Twain’s present day), is transported into the Arthurian era — specifically, 528 AD. He goes on to easily create devices from his era, such as modern guns and bicycles. In the end, Hank’s technological improvements are rejected by the powerful church hierarchy, which sets out to destroy him. Hank escapes by returning to his own era. Likewise, in Leo Frankowski’s “Conrad Stargard” novels, published in the ’80s, a Polish army engineer is transported back to 1231 AD in Poland and soon helps accelerate his country’s technology to safeguard it from a Mongol invasion. He knows from his history studies that the invasion will come in about 10 years. He succeeds and goes on to create a glorious future for Poland.

Inspiring and enjoyable as Twain’s and Frankowski’s tales may be, they both present highly unrealistic visions of what solo experts could actually achieve in earlier eras. Indeed, both authors, intentionally or not, greatly underestimate the challenges their protagonists would face.

If you want a more accurate picture, one might find it in Thomas Thwaites’s 2011 book “The Toaster Project: Or a Heroic Attempt to Build a Simple Electric Appliance from Scratch.” In it, Thwaites, a British designer, recounts his attempt to build a working toaster from raw materials found in the wild. This is no easy feat. For example, many parts of the toaster are made of metal. To procure those metals, Thwaites returns to the original natural deposits in the Earth’s crust. This initial step alone soon overwhelms him as a solo agent. He must consult with experts who tell him which locations on Earth contain likely metal veins that could be extracted and refined. Without that help, he would have wandered aimlessly through the countryside, sifting through soil and rocks that contained none or only scant traces of the required copper, iron, and nickel.

Thwaites soon “cheats” by consulting with a metallurgy expert. The expert indicates that even if Thwaites goes to the highest-yielding mines in the world, he’d still probably need to sift through a ton of raw materials for each metal to get enough to make the metal parts of a single toaster. Thwaites initially plans to also find the raw materials for the toaster’s plastic parts, but soon learns that producing plastic from raw materials requires complex processing of crude oil, which helps explain why plastics arrived technologically much later than metal artifacts. Undeterred, Thwaites later tries to synthesize plastic as well, albeit unsuccessfully.

Thwaites acts on the expert’s information about good locations for iron ore. He travels north from London to a mine that has yielded high-quality iron for centuries. But here, again, Thwaites must cheat. He cannot extract the necessary rocks from the mine on his own, and he doesn’t even know where to start digging. He commandeers a pickaxe but soon discovers that it is utterly inadequate. He ends up taking another shortcut when a benevolent veteran miner simply gives him 40 kilograms of especially high-yield ore, which Thwaites wheels home in a large suitcase that falls apart en route.

Guided by historical descriptions of early smelting, and after many trial-and-error attempts, Thwaites eventually builds a “furnace” that produces a product resembling usable iron. But the product isn’t of sufficient quality, and Thwaites resorts to a microwave-powered furnace to obtain a usable one. Thus, just to get to the point of having workable iron, Thwaites resorts to many shortcuts, with the help of experts and modern-day devices; yet all these shortcuts are only the first steps in the process of making an operational toaster. The full story is far too long to even summarize, but Thwaites sums it up as follows:

My attempt to make a toaster has shown me just how reliant we all are on everyone else in the world. Though there’s romance in that idea of self-sufficiency and living off the land, there’s also absurdity. There is no turning back the clock to simpler times — not without mass starvation anyway.


Many authors with deep science backgrounds have tried to envision what it would take to rebuild a high-tech society after a disastrous collapse. Here too, the need for groups of specialists embedded in functioning communities is far more intense than is immediately obvious.

Lewis Dartnell, a science writer with a research background in biology, illustrates in his book “The Knowledge” the challenges of rebooting modern technology after a disaster such as an asteroid strike. Even if 1 out of 100 people survived the disaster, after a few generations of trying to live off what was left by those who perished, all technology and supplies at the time of the initial disaster would have deteriorated so badly that the remaining survivors would have to reinvent the technological world from scratch.

Because Dartnell’s analysis envisions communities developing specialists with deep knowledge in specific areas, the challenges posed are fewer than those faced by a single person acting on their own. And because everyone vaguely remembers what once existed and what those things did, they know what goals are plausible. Yet, even with all those advantages over a solo individual, reinventing the modern world is immensely difficult.

Dartnell takes the reader through the details of what it takes to slowly resurrect a modern civilization: He starts with agriculture and the thousands of years it took to artificially select high-yield grain seed. If the international seed banks were not available, people might well starve before they could make enough progress to survive. Even then, the right crop must be chosen for a given location, climate, and season. Appropriate soil is also critical, as are the best ways to prepare, irrigate, and harvest. Just the initial agriculture section of Dartnell’s book quickly reveals how utterly dependent we are on expertise clusters in the present and on the accomplishments of specialists from the past. The convergence of conclusions drawn by authors of disaster recovery scenarios with those drawn by the rapidly growing study of cumulative cultural evolution is striking.

If divisions of cognitive labor are powerful engines of technological growth, what happens to humans when those divisions no longer exist?

After agriculture, a similar enormity of challenges and interdependencies is revealed in storing and cooking food and making useful clothing. Finding and gathering substances such as lime, various oils, and soap ingredients is not much easier. Learning to use the right kinds of woods and clays also presents huge hurdles to a novice. The hurdles become increasingly high as Dartnell discusses restarting medicine, reliable power systems, transportation, and communication systems.

Even larger challenges must be overcome to reach the present day. One is forced to ask how likely it was that humans ever advanced beyond the simplest hunter-gatherer communities. What if 60,000 years ago the first person to make a hafted axe chose the wrong vine, and the stone broke free, killing the group’s leader? In most alternate futures, we might still be hacking away with one-part stone tools. Humans may have been exceptionally lucky to have stumbled into virtuous feedback loops between devices and communities of experts. Wind things back 100,000 years, add a little randomness, and our future may represent only a tiny fraction of all possible futures in which technology vaulted forward rapidly in Homo sapiens rather than settling into a more common, stable early Stone Age equilibrium.

Converging evidence of human propensities to underestimate the paths and partners involved in creating technological revolutions can be found in how badly we underestimate the time it typically takes from first making a working model of a device to arriving at a version that is practical and affordable for everyday use by all members of a culture.

We may assume the invention of the first light bulb and the first steam engine were quickly translated into widely available forms; however, it usually took years to progress from the initial prototypes to commonplace versions. It took decades for the “invention” of commercially viable color photographs, telegraphs, telephones, AM radios, FM radios, transistors, integrated circuits, CPUs, fiber optic cables, and LCD displays, among thousands of other examples. We grossly underestimate the time required, the number of people involved, and the heavy reliance on historical precedents. By favoring mostly mythologized stories of solitary geniuses single-handedly causing technological and scientific revolutions, we divert our attention from the much more ubiquitous and powerful processes of cumulative cultural evolution.


Since prehistory, widespread and relatively abrupt changes in the nature of the artifacts suggest ensuing changes in thought about those artifacts and about the world more generally. The shift from single-component tools to complex tools, such as the hafted axe, spurred an explosion of other complex tools in a relatively short period, a development that may have been unrelated to any changes in the human brain. As humans live longer and healthier lives, grandparents and even great-grandparents are more involved in preserving and transmitting culture to younger generations. Moreover, the increasing ability to communicate with anyone, anywhere on the planet, facilitates cultural transmission between the most relevant experts and novices worldwide.

Artifacts, including toys, have often been critical repositories of expert knowledge and influenced how we understand the world. The introduction of clocks and other self-contained dynamic devices provided new ways of thinking not just about machines but about the human body as having a mechanical interior, as Descartes famously argued. An oft-overlooked revolution occurred with the sudden rise of interchangeable parts in the 19th century. Interchangeable parts enabled people to think about functions and component interactions in new ways.

The introduction of electronic devices and circuits in the late 1800s and early 1900s was at first relatively easy to understand through metaphors arising from hydraulics and simple push/pull relations. In addition, those early electronic components, such as vacuum tubes, capacitors, and resistors, could be seen, touched, isolated, and removed from a device. This, in turn, allowed tinkering and repair. While early electrical devices may have had a massive influence on how people lived, they may not have had such a dramatic impact on how they thought and how their children learned.

If the intelligence of individuals reflects cultural intelligence handed down over successive generations, today’s children may be at risk.

However, with the rise of transistors and, more rapidly, of integrated circuits, this mechanistic transparency vanished. Soon, the number of parts in some transistors reached the millions, then the billions. Not only did this increase overwhelm human reasoning about components and their interactions, but it also led to a transition from thinking about mechanical interactions to focusing on digital operations and functional sequences.

If individuals’ intelligence reflects cultural intelligence passed down through successive generations, today’s children may be at risk. Recent technological changes have occurred so quickly that parents today are often unfamiliar with novel digital devices; they may be ill-equipped to convey the new forms of information needed by the next generation.

This is a particularly important point when it comes to children. Well before they begin schooling, children are driven to look beyond the obvious. They spontaneously explore and uncover hidden parts that provide pleasing insights into the underlying causal machinery governing their visible properties and behavior. This is where some of the most striking development can occur and where guidance by knowledgeable adults may be most powerful.

But today, children are increasingly confined to considering the surfaces of things and their uses or functions. Information that was easily available a few decades ago has largely evaporated, with no other, deeper webs of information becoming available. It would be remarkable if such dramatic changes in children’s exposure to the underlying architectures of devices had no downstream effects on how they think about causal relationships in the world around them. Our job is to understand whether such effects are likely to be negative, positive, or largely inconsequential.


Frank C. Keil is the Charles C. and Dorothea S. Dilley Professor of Psychology, Linguistics, and Cognitive Science at Yale University. He is the author of numerous books, including “Wonder” and “The Disappearance of Insight,” from which this article is adapted.



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