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Why 😭 Drowned Out 😂

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For the first time since 2021, fresh data from Google gives us a look at how we’re using emoji and there’s a major shakeup at the very top: 😂 and ❤️ are no longer our most used emoji. I know what you’re thinking. “Jennifer, is it because the world is collapsing? Do we live joyless lives now? Is love … dead??” No, sweet child. Tears of Joy (😂) didn’t drop out of first place because people stopped laughing. We just crave more drama. We collapse from laughter. We weep from laughter. We scream from laughter.

Number 1 Emoji Over Time:
2021 😂→2024 🤣→2025 😭

Loudly Crying Face (😭) took the top spot because it became the default reaction for when something is so funny, embarrassing, or cute that you can't cope. It's three in one. It’s the KenTacoHut of emoji. When people do want a traditional lol, they lean into the physical chaos, keeping rofl 🤣 at #2.

Y R U SO MAD 🤬

For years, we used smiley faces to make it very clear that I am friendly and not threatening :))))) Sometimes plain text lacks nuance and I really wanna make sure you like me!!!! That politeness still exists but unvarnished frustration has officially broken through. Middle Finger (🖕) jumped from #113 in 2021 to #17 in 2025 (!!) Enraged Face (😡) broke into the top 15 (!!!!!!) and Face with Symbols on Mouth (🤬) was ranked #120 and is now #26 (???!!!!!!)

Jumping nearly 100 spots into the global top twenty isn’t a gentle trend line; Once you crack the top twenty, the sheer volume of taps is astronomical. It’s a dead giveaway that our digital manners have changed: in addition to cushioning our messages we also throw heat. It's the same hyperbolic shift that pushed 😭 to #1.

Highs and Lows 👑

When you scroll through your emoji keyboard looking for the perfect expression, you’ll find nearly 4,000 tiny drawings: an amphora 🏺, a card index 📇, a roller coaster 🎢, and a dozen trains 🚂 🚃 🚄 🚅 🚆 🚇 🚈 🚊 🚋 🚞 🚝 🚟 🛤️. And yet … out of our massive emoji catalog just ten (that’s right, one-zero 10) account for over one third of all global emoji shares: 😭🤣😂❤️🙏😘🥰👍😍😁. How can this be?

Contrary to popular belief, aerial tramway (🚡) isn’t the least-used emoji. That title belongs to Japanese “here” button (🈁). But like aerial tramway, without metaphorical flexibility, thousands of literal objects sit untouched. Over 55% of the entire library gets near-zero use 😲

(Note: This data was collected in 2024/2025 and only includes emoji available for at least a year, giving the new emoji enough time to reach everyone's devices.)

This data sheds light on a fascinating tension: our keyboards present emoji as a visible encyclopedia, but in practice we use them for the invisible stuff like sarcasm, tone, and emotional shorthand. Faces and gestures across the board account for over 80% of all global volume. Staples like ❤️ and 🙏 remain frequently used because they’re the digital version of warm gratitude or eye contact. Basic human stuff.

The Reality of Encoding a Living Language

Once inducted into the Unicode Standard, an emoji is never removed. It’s there forever. Forever ever. But, as the data shows, people naturally gravitate around a flexible core, leaving a wide long tail of highly specific concepts that collect dust 😬 That leaves digital standards with a real dilemma: how to support rich expression without running up against keyboard limits, search discoverability, accessibility, and font architecture. If we don’t continue to explore and understand how people actually talk, we’ll just end up creating thousands of new emoji that nobody uses.

What I love about this data is the reminder that language thrives when we learn the rules then break the rules to make them our own. Lately, I’ve taken to using the Fountain (⛲️) whenever I’m overflowing with energy or feeling bonita. So go ahead, give that emoji picker a twirl, dig into the corners you rarely visit, and find a lonely emoji and make it yours ⛲⛲⛲


Methodology

Emoji use data was collected with Google’s Federated Analytics, capturing anonymized, aggregated usage in Gboard. The collection periods spanned November 2024 to January 2025 and November 2025 to January 2026. Special thanks to Alex, Wilder, and the Gboard team for making this analysis possible. 🗿📊

IFYKYK, OG ROFL “Emoji”


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mrmarchant
10 hours ago
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💧 Oh, Massachusetts, No

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[2:50 AM on a Sunday is also a particularly scammy time for this to be sent.]

This past Sunday, I received an email from “Do Not Reply” with the subject line “Vehicle Registration Renewal Reminder”. Here’s what it looked like:

This is a very, very bad email, beginning with the awful A.I. slop image at the top. Here’s a larger look at just that:

An A.I. generated image of a colonial man on horseback, on cobblestones, carrying a banner reading “Hear Ye! Hear Ye! Registration is Expiring!

Lest you have any doubts whatsoever as to the origin of this image, note that they didn’t even crop out the Gemini logo from the bottom right. While I’ve compressed the image above, the original of this needless image was also a needlessly large 760 KB png file. Awful.

When I saw this email, I was quite certain it was a phishing scam. I assumed that the link inside would take me to a scammy replica of a government website, one that would steal credit card numbers. But no! As far as I can determine, this is a legitimate email from the RMV.1 The lone link in it does indeed go to http://mass.gov/rmv, which forwards on to the official RMV site.2 And indeed, my car registration is expiring in a couple of months.

In the past, I have always received an official form in the mail which can be used to renew my registration. For many years, that letter has simply prompted me to go online to renew. Given that, a switch to email notifications make sense. They sure ought to look a lot more official than this, however.


Footnotes:

  1. What’s most often known as the “Department of Motor Vehicles” (DMV) is indeed called the “Registry of Motor Vehicles” (RMV) in Massachusetts. Why? Just to be difficult, I assume. But we’re far from the only ones. ↩︎

  2. I’m not sure why the original link is http:// rather than https://, but the forward does lead to a secure page. ↩︎

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mrmarchant
11 hours ago
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The 15-Game and the power of mathematical visualization

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With the numbers 1 through 9, mathematician Ben Sparks introduces the 15-game, a two-player strategy game where the goal is to be the first to choose three numbers that add up to 15. From Sparks in this episode of Numberphile, Brady Haran’s long-running video project about numbers and mathematics:  “If...

The Kid Should See This
The 15-Game and the power of mathematical visualization

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mrmarchant
11 hours ago
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The Truths That Failed Jason Arday

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This article was featured in the One Story to Read Today newsletter. Sign up for it here.

Yesterday in London, Jason Arday, the controversy-plagued British academic and author, was found dead. Made famous as the youngest Black professor in Cambridge’s more than 800-year history, Arday had been dogged by weeks of scrutiny amid accusations of plagiarism, fake qualifications, and a fabricated backstory filled with hard-to-believe details.

He claimed to have been mute until age 11 and illiterate until 18, disadvantages that did not deter him from getting a Ph.D., which he earned by age 30. He claimed, too, that he had suffered from various medical conditions throughout his life, including autism, epilepsy, locked-in syndrome, testicular cancer, and a brain tumor. He was, by his account, a world-class endurance athlete who had racked up a variety of impressive feats, including running 600 miles in six days. Then there were his academic accomplishments: Arday was billed as a once-in-a-generation talent, whose research in his field—the sociology of education—was “the best in the world,” according to Hilary Cremin, the head of Cambridge’s faculty of education. He claimed to have received a book advance of 1.4 million in unspecified currency for his memoir, released this week by Simon & Schuster. It was a meteoric rise, until it wasn’t.

Last month, Nathan Cofnas—a former Cambridge researcher who may politely be described as a philosopher with a special interest in race and IQ, and who may impolitely be described as a professional racist—published in his newsletter what appeared to be significant evidence of Arday’s plagiarism. This month, as it became apparent that much of the Arday legend was most likely just that, the academic became an object of international obsession, especially in British media and on X. He resigned from Cambridge last week, though this did not stem the flood of attention.

The online hive mind, in particular, was brutal until the moment of Arday’s death, at which point the collective swarm did an about-face. The same platform that loosed an algorithmically accelerated torrent of abuse is now dominated by kind remembrances and mawkishness. I find the whole pageantry grotesque.

What I propose is that the public give Arday a courtesy in death that he was often denied in life: Let’s treat him like a person. Not like Cambridge’s magical negro, or like Simon & Schuster’s golden goose, or like the fetish object of internet racists, but like a flawed human being who should still be alive but is not. That requires being honest about who Arday was, not despite his tragic death but because of it. After all, it was systemic, ritualized dishonesty—his own and others’—that undid him.

[Read: Icarus in the faculty lounge]

Here is the truth about Jason Arday: A preponderance of evidence suggests that he was a serial fabulist and unrepentant plagiarist who successfully conned a British academic aristocracy so blinded by do-gooder racial neurosis that it was unable to spot lies that would have been obvious to any Joe Schmo. (Arday denied intentional misconduct and suggested that his apparent plagiarism was a result of his autism, which he said meant that he tended to learn through imitation.) As evidence of those seeming lies mounted, the powerful institutions that had made him continued to back him, doubling down and raising the stakes. Simon & Schuster stood by its author—or perhaps more accurately, stood by its product. Even as the evidence of fraud became all but undeniable, the publisher did not merely declare that it would press forward with Arday’s book; it had the audacity to tout “the professionalism and integrity he has brought to every stage of the publication.”

Then those on the racist right—frothing with glee that they took no trouble to conceal—pressed their advantage, punch-drunk on the double intoxicant of incandescent liberal hypocrisy and a Black man’s failure. The mob swelled, online and in the media. Some people joined out of perfectly legitimate indignation at the apparent obliteration of academic standards that the ordeal attested to. Some joined out of ghoulish pleasure at seeing a beneficiary of DEI, as they cast him, cut down to size.

Everyone following this story would do well to engage in some reflection. I will confess that, until yesterday, I had watched the Arday saga unfold with some combination of amusement and distress. Amusement because of the undeniable comic absurdity to the revelation that the best and brightest minds at Cambridge had been so easily deceived by a man who claimed to have run nine marathons in about as many days on a fractured fibula, and who maintained that his future had been predicted by a Brazilian shaman. Distress because I could relate to some of the things that Arday might have experienced.

[From the September 2026 issue: Why I quit the tenure track]

I have written, in this magazine and elsewhere, about what it is like to be the beneficiary of affirmative action in elite spaces. I have seen, firsthand, the way a specific kind of white progressive treats Black men who have overcome obstacles. They cannot conceal a certain blend of pity and glee when they learn, for example, that my biological father left before I was old enough to walk, or that I was raised for a time by a single mother. It is a look that says, How far you’ve come, and how kind I am for helping you go further. I have always found such encounters stomach-churning. But I can also imagine—if you came up hard and are unaccustomed to kindness—how good it might feel, and how tempting it might be, to do and say things that make people give you that look again and again, whether or not the things you’re saying are strictly true.

Two images have rattled around in my head since the news of Arday’s death. The first is from a 2023 BBC clip celebrating his hiring at Cambridge. Cremin, Arday’s Cambridge colleague, clasps both of his hands in the manner of a cherished loved one as they stare into each other’s eyes. The camera zooms in on their white and Black hands interlocked and lingers there. The second image was posted on X last night: a screenshot of a list of article headlines about the Arday scandal, stretching to several pages, published by one British outlet alone. It represents but a few watts of the international spotlight that had been trained on the academic.

I have been dwelling on these two images—the theatrical interracial handclasp; the pages and pages of monomaniacal media coverage of what was ultimately a niche academic scandal—because together they speak to a terrible reality. Arday was fetishized in his ascendancy by white liberals, for whom he served as a mirror in which they could see their own goodness. And he was fetishized in his downfall by white conservatives who saw him as a test case for their own obsessions with an academic apparatus that they believe is not meritocratic enough—which is to say, not white enough.

The right would have us believe that the Arday scandal is a story of affirmative action taken to its most caricaturish conclusion. Many progressives see it as something else: a racist witch hunt in which self-righteous zealots with suspect motives hounded a man to death. The problem with these narratives—and it is a sticky problem—is that they are both right.

To be a Black person in elite institutions, and particularly in elite academia, is to have the standards simultaneously set too low and too high: too low because only a Black person with Arday’s dubious qualifications and seemingly invented biography could have been elevated to the top of the mountain in academia and publishing; and too high because only a Black person could have been pushed off that mountain with such nakedly racist enthusiasm, his tumbling fall so ruthlessly documented, analyzed, and cheered. When a famous white man errs, people tend to rightly understand his mistakes or transgressions as an individual’s missteps. When a famous Black man does, the errors are typically turned into spectacle, characterized as proof of the inferiority, suspected all along, of his race.

Around the same time yesterday afternoon that I learned of Arday’s fate, I came across another piece of news: an announcement that Ross Barkan, a white novelist and journalist, had just been dropped by New York magazine after the publication—having investigated allegations regarding dozens of instances of plagiarism in Barkan’s writing—concluded that his work “did not live up to our editorial standards.” Swiftly afterward, Barkan announced that he would now focus on writing a new column at The Nation, another venerable outlet, where he will get a very public second chance.

It is impossible to know what is in someone’s head or heart in their final moments. I have to imagine, though, that Arday understood well enough the world he had entered and how its rules tend to work: When you are Black, some people will open the door for you far wider than they should. And when that door abruptly comes swinging shut, you will be offered no second chances.

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mrmarchant
2 days ago
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Quoting Florian Herrengt

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But then users start to report a weird bug. It's the 4th time your team has been trying to fix it. I mean... asking AI to fix it. Unfortunately, it seems like not even Fable can figure it out.

You go talk to the person who worked on this feature.

"So where does the data come from?"

"Hmm... actually I don't know. Let me ask Claude."

You sit next to each other watching an endless wall of text appear on the screen. Neither of you has any idea whether any of it is true but Claude seems very confident. [...]

This project has become so convoluted, with so many layers and services, that no one on your team could possibly start to understand what's going on.

Florian Herrengt, AI is removing the middle class of software engineering

Tags: ai-misuse, cognitive-debt, generative-ai, ai, llms, ai-assisted-programming

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mrmarchant
6 days ago
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1 public comment
ChrisDL
6 days ago
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This is what software engineers need to fight. Not by not using AI but by having the discipline and the leadership level buy in to actually understand what they are doing and why they are doing. Cognitive debt is a brick wall that will hit companies left and right more and more.
New York

Reese Witherspoon and Me

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On Friday, I got an email from actress Reese Witherspoon. She says she wants to turn my book The History of Jazz into a film.

screenshot of an email

Give Reese some credit—she clearly knows my book and describes it in painful detail. Okay, her email was a bit bland and verbose, but Ms. W. writes perfectly, without grammatical errors or even any typos. I feel clumsy by comparison.

And please don’t tell me that it sounds like a scammer with a chatbot. That’s so cruel. Who would dare catfish unsuspecting authors so callously?

Are you envious? Well, it gets better.


Please support my work by taking out a premium subscription—for just $6 per month (even less if you sign up for a year).

Subscribe now


This morning, I heard from Jerry Bruckheimer, the famous Hollywood producer of films such as Top Gun and Pirates of the Caribbean. He wants to make a movie based on my book Music: A Subversive History.

Screenshot of an email

I’m even more impressed by Bruckheimer. Not only does he know my work—and writes about it just as cogently as Reese—but he has read it in the Italian translation (Musica: Una Storia Sovversiva). What a savant!

Yeah, I hate dropping all these names. But as they say in elite circles: It ain’t braggin’ if it’s true.

That said, I’m worried I may have blown it already. Reese ghosted me after I responded to her solicitation.

Screenshot of an email

So I decided to ratchet down my expectations for Jerry B. I’ve already sent out my response—with a more modest request.

Screenshot of an email

I mean, if my book really is an “exceptionally visual foundation for storytelling,” it ought to be worth some socks, no?

Reese Witherspoon on the red carpet—maybe I’ll join her there some day? (Photo by Eve Rinaldi)

I definitely need some new opportunities—because all those book clubs that contacted me last month never actually came through with the goods.

I don’t understand it. They tell me, over and over, that my books are perfect for their readers, but they keep trying to get me on the phone for some reason.

Screenshot of an email

On a totally unrelated note, I see that the AI backlash has ramped up in just the last few days. It makes you wonder why.

Just last week, I predicted that “we are now embarking on the stage where there’s pushback even inside the slop companies.” And this week it’s already coming true.

Even the bots are now battling the bots. For example, at Anthropic…

And Spotify is also distancing itself from slop. This headline is from yesterday.

Or consider this new AI policy at software company Clay. Coders were the first to embrace AI—are they now the first to sicken of it?

All of this is on top of the recent AI controls implemented at LinkedIn (owned by Microsoft) and YouTube (owned by Alphabet).

Are the true believers losing their faith?

Maybe these folks have good reason to distance themselves from AI. The financial world is turning on the bot business. The ten most shorted investment grade bonds are now all linked to AI.

Bonds don’t get mentioned much by the mainstream media, but they will now determine the future of Silicon Valley—which increasingly spends more cash than it brings in.

The trendline is ominous.

When you borrow too much, you lose control of your destiny. That is now the new normal for the largest tech empires. And if lenders continue to back away, we will witness a fall of Humpty Dumpty proportions.

In a worst case scenario, this could push the whole economy into a tailspin.

That’s why I need to land one of these movie deals—it will be my safe port in the storm.

C’mon Reese, give me another chance….


POSTSCRIPT:

Some people are taking this article at face value. So I need to declare that I’m fully aware that these are scam emails. I shared them here for humorous purposes (and also as a warning to other writers).

I’m not really bragging about my relationship with Reese Witherspoon. I don’t have one, and I’m sure she had nothing to do with the email I received. The same is true for Jerry Bruckheimer.

I’m flattered that some readers saw these as legit, but my life is nowhere near as glamorous as they imagine.



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mrmarchant
6 days ago
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