It’s conventional for stories about college admissions to focus on the decisions of colleges. They might cover how they’re changing their admissions processes to comply with the letter of the law, or how much more selective they have become, or how they have embraced early decision programs to drive up their yield and thus move up the all-important college ranking lists.
We shouldn’t forget that students have agency too. They choose where to apply and they choose where to enroll. The best way to rank colleges is not by selectivity or yield or reputation but by revealed preference: where do students choose to enroll when they have a choice?
The challenge with ranking colleges this way is getting the data. National Student Clearinghouse has all the data but I’ve not found anyone using it in this way. Parchment, a company that deals with transcripts, made a good attempt but it seems to have withered away. The last ranking I could find was from 2022 and any ranking list that has Our Lady of the Lake University in San Antonio ranked ahead of Yale is going to lack credibility.
Fortunately, the University of California publishes data every year on the top 25 enrollment destinations for students admitted to each campus. We can use this data to construct a ranking just of UC campuses.
In 2024, 1,876 students were admitted to Berkeley but enrolled at UCLA while 986 were admitted to UCLA but enrolled at Berkeley. Since UCLA “won” 66% of these dual admits it will be rated higher than Berkeley. Meanwhile, Berkeley “won” 92% of dual admits with San Diego (2,879 to 241) so it will be rated higher than San Diego. The theory behind constructing a rating system based on head-to-head results was first developed for chess fifty years ago and is called an Elo rating system after its creator. It now forms the basis of pretty much every sports rating system including, for example, Nate Silver’s new college basketball rankings.
For 2024, we have the results of over 70,000 student enrollment decisions1 which is a huge amount. From them we derive the following ratings:
The actual rating number has no inherent meaning. I arbitrarily set the rating of UC Riverside to 1250 and all the other numbers offset from that. What does matter is the difference between two schools’ ratings because that can be converted into the probability that a dual admit will choose one school over the other. If the rating difference is 10 points (as it is between Santa Barbara and Davis), that means we’d expect 51% of dual admits to choose the higher rated school (i.e. Santa Barbara). If the rating difference is 318 points (as it is between Davis and Riverside), we’d expect 86% of dual admits to choose the higher rated school (i.e. Davis).
We can identify four tiers. Los Angeles and Berkeley are the clear top two. Both of the top two win 90%+ of dual admits against each of the middle four: San Diego, Irvine, Santa Barbara, and Davis. Each of the middle four in turn wins 90% or more of dual admits against Riverside and Santa Cruz. Riverside and Santa Cruz then win 80% of dual admits against Merced.
People rarely turn down an upper tier school to enroll in a lower tier school. But, within each tier, things are not as clear-cut. Irvine loses 62% of dual admits to San Diego but wins 63% of Santa Barbara dual admits and 64% of Davis dual admits. Students have different preferences, driven partly by geography. Santa Cruz actually wins slightly more than 50% of dual admits against Riverside but it has a lower rating because Riverside does comparatively better against Irvine and Santa Barbara than Santa Cruz does.
Rating Changes Over Time
Readers who are used to thinking of Berkeley as the pre-eminent UC campus may be surprised to see it rated below Los Angeles. This is a fairly recent phenomenon. Ten years ago, it was Berkeley that was winning 60% of the dual admits against UCLA. In fact, the three Northern California campuses have each seen their ratings decline by around 100 points over the last decade. Davis used to be rated ahead of both Irvine and Santa Barbara. Now it is below both of them. Santa Cruz used to be clearly ahead of Riverside. Now it is slightly below.
What has changed in the last ten years?
Some of it is changing student preferences. Students have always had a strong preference for attending local campuses. For every UC, the yield from local admits is higher than the yield to the same campus in the same year from admits elsewhere in the state. At UCLA, the yield from the giant local counties of LA, Orange, Riverside, and San Bernardino has gone up from just under 50% to just under 60%. But the yield from the Bay Area and Sacramento has gone up proportionately more, from just over 30% to just under 50%. Meanwhile, Berkeley’s yield from Southern California admits has not risen at all, while its yield from local admits has only gone up a few percentage points.
Another factor is that schools are admitting a greater proportion of their students from Southern California (and hence a lower proportion from the Bay Area). This is not because there are more applicants from Southern California. In fact, the opposite is true. Southern California students are making up a smaller proportion of applicants but a larger proportion of admits. They are getting admitted at higher rates than they used to. With fewer Bay Area admits, more dual admits are from Southern California. Given their propensity to enroll in the local campuses, this drives up the dual admit win rate of the Southern California campuses and hence improves their ratings.
If a student is admitted to campuses A, B, C, and D and enrolls in A, we can say that A won separate head-to-head contests against B, C, and D. So the number of enrollment decisions is actually greater that the total number of UC enrollees.














